→ Chewellery



Bachelor of Arts - Final Project, 2020.

Chewellery is thought out design system expanding the material‘s possibilities, and implying artistic value through an experimental process. Where the final product is a long-lasting beautiful imprint of oneself in the shape of fine jewellery. And somewhere along the way trying to make one become more aware of their own consumer behaviour.


Is it possible to take something that is generally considered disgusting waste and transform it into something beautiful, and desirable?





What is chewing gum? How can it be classified and categorised? It is important to state that chewing gum has a great uniqueness; it is a product the human uses then right after rejects. Obviously, no one needs chewing gum for nutrition, and it is not swallowed like sweets, or other kinds of food that pass through the digestive system. Thus it is very unclear and difficult to say what chewing gum actually is. It is really neither object nor subject. Not subject because it lives for a short time without any real purpose, and not object because unlike anything else, and what is perhaps most important; it does not have meaning.